Crumbs bakeshop Assignment Example | Topics and Well Written Essays - 500 words

Crumbs bakeshop - Assignment showcaseDue to this philosophy Crumbs oven broil Shop is successfully increasing its customers and is becoming a respected and acknowledge brand of US.Marketing Strategy of Crumbs Bake Shop consist on internet, radio, television and newspaper publicizing along with in-store efforts. Crumbs invests sufficient amount of m stary for its promotion, brand differentiation, and brand recognition. Crumbs believes that it is the leader in the market of gastronome cupcakes and makes every possible steps to market itself as perfect store of choice for delicious and engaging cupcakes (Randazzo, 2014).CULTURE USA is a multicultural state but all its cultures love baked products and this is one of the reasons of Crumbs Bake Shops success. People of US likes delicious approve products of Crumbs Bake Shop and by fulfilling customers demands the company is successfully growing.SOCIETY The western society is aliment loving society especially backed food. The society demands cupcakes and other bakery items and Crumbs Bake Shop knows how to meet customers changing demands (Moyer, andSullivan, 2014). High consumption of bakery food by USs society creates more opportunities for Crumbs Bake Shop.One of the greatest strengths of Crumbs Bake Shop is its wide variety of cupcakes. It offers more than 50 different types of cupcakes to its customers (Peterson, 2014). The irresistible and delicious items in its identity card delight customers and are one of the main reasons for customer retention. Another strength of Crumbs is its online availability anyone can cloud cupcakes from Crumbs Bake shop online.The major weakness of the company is its limited cash reserves. A growing food chain requires extensive amount of money to meet the expenses but unavailability of cash creates problems for the company. Increasing of withal many retail shops within short time period and poor management policies are to a fault a weakness